Meta Made a Number of AI Announcements Last Night. Here’s What Analysts Have to Say About Them
Meta Made a Number of AI Announcements Last Night. Here’s What Analysts Have to Say About Them
Aaron McDadeThu, September 24, 2026 at 4:06 PM UTC
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Meta’s recent rally has the stock closing in on its record high.Credit: Minh Connors / Bloomberg via Getty ImagesKey Takeaways -
Meta unveiled new features coming to its Muse AI agent at the company’s Connect event last night, along with new designs for its smart glasses and related partnerships.
Several Wall Street analysts cheered the updates, with JPMorgan telling clients Muse could become the most widely used consumer AI application since ChatGPT.
Meta Platforms gave several updates on its AI efforts last night that analysts see driving big gains for its business, and its stock.
In a keynote address at the company’s Connect conference yesterday, CEO Mark Zuckerberg unveiled new features coming for Meta’s new Muse personal AI agent, including the ability to talk to Muse through Meta’s smart glasses rather than typing requests into an app. Zuckerberg said Meta plans to release a pendant, the Muse Charm, later this year that will bring the AI agent to a wearable form.
JPMorgan analysts lifted their price target for Meta’s stock to $920 from $820 following the event, telling clients they believe Muse has the potential to become the most widely used consumer AI application since ChatGPT. “We expect Muse adoption and engagement to continue to ramp, with Meta beginning to prove out AI returns and leadership beyond its core advertising platform, with a [total addressable market] potentially in the tens of trillions of dollars,” the analysts wrote.
Zuckerberg also announced new partnerships with Walmart (WMT), Best Buy (BBY), Dick’s Sporting Goods (DKS), and others that will allow users to shop the retailers through Muse. Morgan Stanley analysts said the deals could be “important as a way to remove friction in the user shopping and purchase process,” and give Meta a greater foothold in an agentic shopping market they see growing to $30 trillion.
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Meta revealed new designs for its smart glasses as well, including a camera-free, audio-only version amid criticism that the glasses can be used to film others without consent. Meta (META) is also launching a $1,299 pair of virtual reality glasses next spring, with partnerships to bring 3D content from Amazon (AMZN) Prime Video and Disney (DIS)-owned ESPN, among others, to the glasses.
Meta shares have recently rallied back into positive territory for the year, thanks largely to enthusiasm around the early reception to Muse. Nearly 25% of the stock’s value has been added since Meta rolled out Muse earlier this month.
The stock was up about 3% in recent trading, leaving it less than 4% off last August’s record high.
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Source: “AOL Money”
