Whitney Leavitt Named Chief Creative and Brand Officer of New York Dirty Soda Chain
Whitney Leavitt Named Chief Creative and Brand Officer of New York Dirty Soda Chain
Chiara KimWed, April 8, 2026 at 8:51 PM UTC
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Credit: Cool Sips -
Whitney Leavitt was named Chief Creative and Brand Officer of New York dirty soda brand Cool Sips
She will oversee creative direction and menu innovation, with her first move being releasing her signature drink “The Whitney”
Leavitt recently broke a Broadway box office record during her run as Roxie Hart in Chicago
Whitney Leavitt is entering her C-suite era!
The influencer and reality star, who recently made her Broadway debut as Roxie Hart in Chicago, can now add Chief Creative and Brand Officer to her resume. New York dirty soda chain Cool Sips announced her hiring on April 8, per a release shared with PEOPLE.
The Secret Lives of Mormon Wives star “will be actively leading creative direction and menu innovation, including developing new flavor combinations,” the release shared, adding that Leavitt will be “influencing everything from in-store experience to digital and social content.”
Leavitt told Inc. that she enjoys marketing, highlighting how this role is different from her usual work.
“I’m not just marketing one product, I’m marketing a company, which I think is really exciting,” she said.
She added that she’s learned how advertising is more about taking viewers on a “journey” now.
“The reason that people were drawn to [dirty soda] so much is it wasn’t something that was ever being pushed. It was something that was just so organic, and it really is—and was as you watch in [Secret Lives]—a part of our day to day,” she said.
“I love feeling a sense of community and camaraderie. I want to feel like I’m a part of something, and I feel like that’s what made the virality of dirty soda go crazy,” she told the outlet.
Included in the influencer’s entry to the business is a new signature drink in her honor – “The Whitney” features club soda, sugar-free pineapple, sugar-free peach, sugar-free vanilla, lime syrup and raspberry puree – a take on the Utah native’s dirty soda order.
Whitney Leavitt was named the new Chief Creative and Brand Officer of Cool SipsCredit: Cool Sips
“I’ve been ordering versions of this recipe for a long time, so being able to bring one of my personal, viral combinations to life as a signature sip as my first order of business at Cool Sips feels like a full-circle moment,” Leavitt told Food & Wine.
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“Dirty Soda is all about customization, and that’s really what’s driven its popularity across the country,” she told the outlet, calling the drinks “really approachable but also super personalized.”
“Whitney has helped bring Dirty Sodas into the cultural mainstream, fueling a social-first movement that has driven real consumer demand," said Cool Sips Founder Andrew Moger, adding that her "creative instincts, entrepreneurial mindset and authentic passion for Dirty Sodas make her uniquely positioned to help build Cool Sips into a culturally relevant, highly recognizable and socially driven brand."
Moger said Leavitt’s hiring fuels an effort by the chain to become “New York City’s premier Dirty Soda destination” as the viral drinks, which originated in Utah and typically contain soda, creamer and flavoring, have become increasingly popular.
“As that momentum transitions into a scalable business, her leadership will be instrumental in shaping what comes next,” he said.
He also shared that adding “The Whitney” to the menu is only the first of many moves the brand will make alongside Leavitt “to translate digital buzz into real-world experiences.”
Cool Sips offers a variety of dirty sodas, along with add-ins like boba and jellies, serving both a set menu and build-your-own options.
The executive announcement is the latest in a series of career updates for Leavitt, who recently broke Chicago’s record for highest weekly gross in the box office across the Broadway show’s 29 year history.
The show topped $1.45 million for the week of Sunday, March 15, after it was announced that the star was extending her limited run in the show due to an “overwhelming demand” for tickets after she started in the show on Feb. 2.
She also recently reunited with her Dancing with the Stars partner Mark Ballas when he joined the show as Billy Flynn, starting a four-week limited-engagement run on April 6.
on People
Source: “AOL Entertainment”
